KFC is ready to serve meatless chicken for the first time — testing the brand new menu items at a single restaurant in Atlanta, on Tuesday.
The Louisville, Ky.-headquartered Kentucky Fried Chicken, which is a subsidiary of Yum! Brands say it would provide “plant-based chicken” developed in partnership with the California startup Beyond Meat. The brand new menu items, which can come in the type of nuggets and boneless wings, might be debuted at a restaurant in the Atlanta suburb of Smyrna.
KFC Beyond Fried Chicken is so tasty; clients will find it tough to tell that it is plant-based mostly, Kevin Hochman, president, and chief concept officer of KFC U.S., stated in a statement. He believes they have all heard ‘it tastes like chicken’ — well customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken!’ “
The company, which did not instantly release dietary information on the meatless chicken items, stated customer feedback from the Atlanta trial “shall be considered as KFC evaluates a broader test or potential nationwide rollout.”
The KFC trial follows Burger King’s market test of the Impossible Whopper, a plant-based hamburger developed by Impossible Foods, a Beyond Meat rival, earlier this year. It led Burger King to roll out the burger to over 7,000 of its eating places earlier this month.
KFC’s trial additionally comes amid a rising consumer trend away from meat merchandise and towards alternate options, such as plant-based meats. Euromonitor reports that world sales of meat substitutes were at $19.5 billion in 2018 and that U.S. sales are anticipated to achieve $2.5 billion by 2023.
Veganism as a trend has blown up, KFC Innovation Director Jack Hinchcliffe informed in March.
Environmentalists argue that agriculture is accountable for as much as 30% of greenhouse gas emissions and that a lot of that comes from meat production.
Beyond Meat, which launched its first product in 2012, makes plant-based burgers, sausages and meat crumbles which are offered in lots of grocery stores and supermarkets.