GSMA calls for more Spanish presence in this year’s Mobile. The organization considers it necessary for Spanish attendees to go from 28,000 to 35,000 to partially compensate for the drop in international attendees.
The CEO of GSMA , John Hoffman , sees it necessary to increase the participation of Spanish visitors in the next edition of the Mobile World Congress to “promote” the meeting, so he will request an effort in this line from the Barcelona City Council, the Generalitat and government.
The American executive is precisely this Thursday in Barcelona to send this request to the acting president of the Generalitat, Pere Aragonès, something that he plans to do also later with the mayor of Barcelona, Ada Colau, and with representatives of the Government.
In an interview on TV3, Hoffman assured that it would be convenient for the number of participants from all over Spain to go from 28,000 from other editions to about 35,000 in the Mobile that will take place from June 28 to July 1, which would mean more than half of the 50,000 visitors expected. Large firms in the sector have canceled their presence at this year’s fair.
“I would like to see some 35,000 people from all over Spain. We want local support, to see how the local community relaunches Mobile,” said Hoffamn, who believes that there is scope to increase Spanish participation in the great mobile technology fair.
The main executive of the organizing association of Mobile has been convinced of the “bright future” that awaits the event, starting with the hybrid edition that will be held this year and despite the dripping of casualties from large companies that have been registered like those of Nokia, Sony, Cisco, Microsoft or Google.
In this sense, he has insisted that the celebration of the contest is not in doubt and that the dates “are immovable.” “Only the authorities could stop it. If not, we will push ahead, we will not postpone it,” he said.
Hoffman has ensured that he does not yet know how many companies will safely attend the Mobile in person and has indicated that “we will respect” all the decisions made by companies in the sector that may choose at the last minute to get off the event.